Electricity – Ground Fault or Arc Fault

If you were asked, "Who discovered electricity?" What would be your answer? I'm almost positive (a little electric humor) that Benjamin Franklin and his kite flying tale comes to your mind. It was not electricity that Ben discovered in 1752. It was the lightning rod. In 1800, Alessandro Volta manufactured the first battery capable to deliver a constant electric current. It was Volta, not Franklin, to discover electricity.

Many of the ways we use and deliver electricity today are still the same as in the days of Franklin and Volta. Differences in electrical potential between materials cause current to flow between them. Charges can be produced by rubbing fur or cloth over a non metallic surface. Metal wires are used to transmit electrons over long distances; but one property stands out the most. Electricity can kill!

Today, we have developed many ways to protect ourselves from the harmful effects of exposure to electric current. We use circuit breakers, surge protectors, arch fault, ground fault, and equipment grounding to safely control the flow of electrons from one place to another. Two of these safely systems generate a lot of questions. What is the difference between ground fault and arc fault?

Ground fault circuit interrupt (GFCI) protection has been around for a few decades. It is most commonly seen in areas where water is present. For instance, in modern homes, you will find GFCI protection in the kitchen near the sink, in the bathroom near the water sources, in garages, and any receptacles outside of your home. This type of protection guards against injury by monitoring how much current is flowing through it. If the GFCI detects a difference between the amounts of current leaving as opposed to returning, it shuts off. The missing current has to be going somewhere other than its intended destination. It's going to ground. A horrible place if you happened to be in the middle of the current as it's headed to ground.

Arc fault circuit interrupt (AFCI) protection has only been available to consumers for a few years. Like its parent GFCI, AFCI is designed to detect when electricity is not traveling to its intended destination. Unlike GFCI, AFCI is not protecting against the loss of current to ground. It is guarding against a broken conductor. These broken conductors are the primary cause of home fires in America today.

Primarily, AFCI is required in bedrooms. Bedrooms are notorious for having corded appliances, such as computers, alarm clocks, and desk or floor lamps in them. Many times the cords of these appliances are routed under beds, dressers, or carpets. This is not as safe as it looks. Cords are often cut by the items placed on them. Once severed, the broken conductor will arc. This arcing will continue until the metal is burned through or a circuit breaker trips. Often, the time between the initial cutting of the conductor and the tripping of the breaker is not quick enough and a fire breaks out. AFCI was designed to detect the initial arc caused by the severed conductor and immediately turn the power off.

In conclusion, electricity is the flow of electrons between items with differenting potential. If not properly controlled, this difference can have horrible repercussions, when people or property is in the way. Modern industry has taken great measures to protect us while using one of the most fundamental properties of nature – electricity.

Out of Home Advertising Spotlight – Truckside Advertising

Truckside advertising campaigns are used to broaden the reach of a national, regional or local campaign. They add variety, frequency and value to a broadcast campaign or can stand alone as very efficient campaigns.

For those trying to "go green," truckside advertising is a great, though often overlooked, alternative to mobile billboards. Truckside ads are posted on working trucks that will be out regardless, while mobile billboards are on trucks that operate solely for advertising purposes.

Benefits of the Medium –

Truckside advertising can be used as a broad branding medium or as a target-specific medium (such as retail trading zone areas). If advertisers want to add a bit more to their truckside campaign, event promotional options can make great additions.

Truckside advertising is not bound to any demographic market or geographic location, so the reach is endless. This mobility allows for coverage where other types of OOH may not be available.

Truckside also provides the option of a national mass reach campaign, known as "Over the Road". This flexibility in campaign execution makes truckside advertising appealing to both large national companies and smaller companies alike.

Many national advertisers learned on the concept years ago when trying to get their brands in front of consumers in a timely, efficient manner. Truckside easily accomplishes that task because of mobility – an advertiser's message can travel from New York to Los Angeles on one media vehicle. Plus, posting full-color graphics to trailers allows for greater impact.

How It is Purchased –

* An advertiser can buy General Market GRP showing levels.

* An advertiser can purchase dedicated routes to reach specific demographic targets or geographic areas. These smaller routers make it an efficient medium for local and regional companies.

* "Over the Road" advertising can be used as a mass medium to reach markets across the US by purchasing a campaign along Interstate routes. It can also be used for regional coverage.

Markets Available –

Market availability is unlimited. About 95% of the US population can be reached using truckside advertising .

How it is Measured & New Technology –

Tracking systems (such as GPS) have been available for a number of years. However, new companies have emerged that measure audience circulation, impressions during a certain period, and other types of campaign auditing. Some fleet media companies offer online Internet systems allowing advertisers to pinpoint the location of their mobile fleet ads in real time. Some services can also provide data that can be interfaced with other databases to produce demographics by route, fleet or time of day.

SAMI (Satellite Automated Media Information) web-based technology, for instance, addresses the needs of agencies and advertisers by providing credibility through audience measurement and tracking. It allows advertisers to schedule, track, sell and audit their truckside advertising campaigns. Proof-of-performance reporting is available next day, including maps and digital photos. One company currently offering SAMI technology is Moving Images Media, with truckside advertising available everywhere in the US

Local Internet Advertising Can Be Your Best Friend

Advertising online for a business is no longer the wave of the future. The future is now. Online exposures an industry to thousands of people with the click of a button. Most people will see a company's name on the web faster than anywhere in the advertising marketplace. Online has a variety of different advertising methods that one can utilize. There are national sites, as well as local sites. Free listings, paid ads, text, pictures, blogs, and pop ups are just a few methods. One can spend as much money or as little money, as they want to on promotional campaigns.

The type of business needing advertisements can help determine which sites to display. For example, when selling cars, a good placement is a website that sells auto parts or auto insurance. Any site connected to automobiles, including parts, service, or information is a good target site.

Public blog sites are an option that gets many hits. Place blogs about the company on public websites. There are local blog sites as well as national ones. Companies can also create their own blog page to boost content, links and visibility. A smaller business is well-suited to advertising online locally to reach the public sector they wish to reach. There is no need to advertise nationally without the business operates nationwide.

A key to advertising local online is to use search engine optimization (SEO). This is a method of taking the words a person may use in a search, and applying them to the advertisement text. The more search words used in the advertisement, the more people that will hit on the targeted site. If the desire is local advertising, add the preferred location so it will appear on a local search.

Utilize all the free listings, and place as many free ads as possible. The more times a business manages to place a listing, the higher it will rank. This ranking determinates in what order the site will come up compared to others when a search is launched.

Every company also needs a web page. Create one, even if it is only one page. The more colorful and graphic the page is, the more attention it will draw. Anytime a business places an ad, a picture should accompany the text if possible. Use photos that promote the business, but will also grab attention. It will not matter what the text says, unless the public is enticed to read it. Keyword research and careful selection of terms will help target potential clients. Learn to grab public attention, and the rest will follow.

Make Money With Niche Marketing

You can have a good income with niche marketing, but you will have to do a certain amount of work each month to keep the site up to date.

It is interesting that many people try to start their online business by selling products on how to make money online when they are not successful themselves. But there is a lot of money to make online when you start to work in non Internet Marketing niches.

The best way to earn a good income is to have either a website or a blog which you host on your own website. That way you can have total control on what you include.

Once you have decided on your niche, you need to either write your own content or have some written for you. Then you need to have some products to promote.

Now you might think this is harder to do than it actually is. Stop, and think for a moment, if you are careful about your weight, how many diet books you have bought. You may have bought many that you have never read. But anyone with a weight problem will buy every diet book in the hope to find that secret diet tip that will get them slim overnight or in a short time without any work.

When a person is passionate about a subject, they will be ready to buy anything that will further their knowledge in that niche. Time and time again, people are doing this offline, and they will not change their habits because it is now online.

It may take time for them to build up confidence in you and your site, but with good quality information they will soon be aware of how trustworthy you are.

Within your niche you will learn other areas that people want, and will be able to promote those items as well. As you develop your niche site, you will be able to move into more and more products, and you will find that you are able to earn more and more money online.

Once you have a good plan, start created as many niche sites as you can, while maintaining a high quality standard. It's OK to start off small. If you can create one 5-page niche site a week, you will be doing very well.

There is money to be made through niche marketing but like any business online you will need to do some work.